Tech or Wreck: Why SMB's Need AI Strategies - Kristy Barber

Technology is FULL of buzzwords and big promises, small and mid-sized businesses can't afford to chase hype — they need real results. This session cuts through the noise to reveal why an AI strategy isn't a luxury or future concept — it's a present-day necessity for scalability and sustained growth.


Kristy Barber will break down how AI can be a practical tool to drive better decisions, cut operational costs, and unlock new revenue — but only if it's approached with the right mindset. Instead of million-dollar experiments or trendy pilot programs, SMBs need clear, executable plans that prioritize business outcomes, resource realities, and customer value.


Attendees will learn:


* How to assess where AI can deliver real cost savings.


* Why execution — not experimentation — determines success.


* The biggest mistakes SMBs make when adopting AI (and how to avoid them).


* How to build an AI strategy that scales as your business grows.


This talk is built for business owners, operators, and leaders who are tired of abstract ideas and want a grounded path forward. AI isn't just for tech giants — it's a practical tool for SMBs willing to approach it with focus, discipline, and purpose.


Kristy is passionate about helping small businesses thrive. With a background in accounting and process improvement, she specializes in identifying bottlenecks, streamlining workflows, and optimizing resources to drive sustainable growth.


Her work goes beyond technical expertise—Kristy brings empathy and strong communication to every client relationship, ensuring solutions are tailored to each business’s unique goals and challenges.


Nothing is more rewarding to her than seeing clients succeed and knowing she played a role in their journey. From uncertain beginnings to smooth, scalable operations, Kristy is a trusted partner in helping businesses operate with clarity and confidence.


kristy@kristybarber.com


https://kristybarber.com/


https://www.facebook.com/kristy.barber.54


https://www.instagram.com/kristybarberconsulting


https://www.linkedin.com/in/kristybarber/




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